Dear fellow web publishers,
I know X (and all the “cool” platforms) is where everyone hangs out these days.
But if you want traffic and money, Facebook is still where it’s at.
Facebook isn’t hip. It’s not shiny.
It doesn’t feel new or edgy.
But it works.
It delivers clicks.
It sends real people.
It drives real revenue.
If you want to build a site that pays, don’t chase clout.
Chase what moves numbers.
Right now, that’s FB.