I sent 89 emails this year for the publishing category.
Started with 10,272 subscribers. Ended with 15,227.
That’s 4,955 more people. A 48% increase.
Those 89 emails turned into 1,115,100 total sends as the list grew throughout the year.
Some emails did well. Others didn’t. That’s how it goes.
But the list grew consistently. People stuck around. New ones kept joining.
89 emails over 12 months is roughly one every four days.
It worked.
Now I do it again in 2026.