In web publishing, you have to go where the money is.
It’s not about what you like, it’s about what works.
My biggest earner isn’t my favorite site.
It’s not the niche I’m most passionate about.
It’s not the one I’d pick if income didn’t matter.
But it’s a gold mine.
It prints.
So I focus on it.
90% of my time goes there.
Not because it sparks joy.
But because it delivers results.
That’s the reality of this game:
Your preferences take a back seat.
Your output follows the data.
You want to build what you love? Great.
Do it on the side.
But if you want to earn (really earn) you double down where the traffic and revenue are.
That’s how you make this sustainable.